Building your strategic plan

A strategy acts as a GPS to your goal. Whether you are building a new business or you are trying to evaluate your current company’s performance, you will end up with a strategy to ensure that your goals are met in a certain timeframe. While building a strategy requires many components, there are few tools that could help you in making the task simpler. Learn how to analyze your business environment, your internal situation, as well as aspects that you need to prioritize in order to get your business where you want it to be.

Learning Outcomes:

  • SWOT Analysis (Strength, Weakness, Opportunity, Threats)
  • PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental)
  • Building SMART Goals (Specific, Measurable, Achievable, Realistic, Time-Specific)
  • Components of a Strategic Plan

Course length varies, please contact us for upcoming schedules

Market research and its implications to your business

Every business requires proper research to succeed. Be it a new business trying to test a product or an established business trying to penetrate a new market, planning and executing effective market research could drastically improve the outcome of a strategy. Learn how to effectively design a market research plan and how to execute it according to your business’ needs.

Learning Outcome:

  • Introduction to Market Research
  • Market Research Design
    • Qualitative Research
    • Quantitative Research
  • Sampling Methods
  • Data Collection and Analysis
  • Turning Data into Findings
    • Descriptive Analysis

Course length varies, please contact us for upcoming schedules